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Tuesday, September 28, 2010
Monday, September 20, 2010
Experience Enrichment
Product Rationale
Wave wax comb
The wax comb has help surfers for many years to get in the water and experience the waves. There are many different designs of wax comb all completing the same task. Although most wax combs are very masculine with hard dark colours and features bottle openers, and there are mostly male dominated brands such as Mr Zog Sex Wax Combs there is no product in the market for girls. This design is different; it takes into account the female surfing community. The design helps girls to have a personal piece of equipment in their surfing inventory. This personalization is with the jewellery attachment which can be altered to fit the likes of the user. The curved back of the wax comb fits nicely in the hand making the stroking movement of waxing a surfboard a more comfortable experience.
The overall aesthetics of the Wave Wax Comb is important as it sparks interest in what it is and does. This product is not to just leave in your board shorts and taken out when needed like most wax combs around. This is meant to be seen, meant to be shown off. Most girls enjoy show the new and latest thing available for them to their friends and when it’s personalized they feel a connection between the product and themselves making the experience or using it better.
The Wave Wax Comb can help the female surfing community to develop into a larger force. With an introduction of this product it could encourage more girls to hit the water and go surfing. This increase of the female surfing community could make them equal to that of the males growing the sport more globally.
While waxing your surfboard with the Wave Wax Comb it makes the surfer amped on getting in the water and because of its ease of use there is less time spent waxing and more surfing. this makes the product not only and enriching experience but shortens the time spent on the beach and more in the ocean enjoying one of the best sports around.


Wave wax comb
The wax comb has help surfers for many years to get in the water and experience the waves. There are many different designs of wax comb all completing the same task. Although most wax combs are very masculine with hard dark colours and features bottle openers, and there are mostly male dominated brands such as Mr Zog Sex Wax Combs there is no product in the market for girls. This design is different; it takes into account the female surfing community. The design helps girls to have a personal piece of equipment in their surfing inventory. This personalization is with the jewellery attachment which can be altered to fit the likes of the user. The curved back of the wax comb fits nicely in the hand making the stroking movement of waxing a surfboard a more comfortable experience.
The overall aesthetics of the Wave Wax Comb is important as it sparks interest in what it is and does. This product is not to just leave in your board shorts and taken out when needed like most wax combs around. This is meant to be seen, meant to be shown off. Most girls enjoy show the new and latest thing available for them to their friends and when it’s personalized they feel a connection between the product and themselves making the experience or using it better.
The Wave Wax Comb can help the female surfing community to develop into a larger force. With an introduction of this product it could encourage more girls to hit the water and go surfing. This increase of the female surfing community could make them equal to that of the males growing the sport more globally.
While waxing your surfboard with the Wave Wax Comb it makes the surfer amped on getting in the water and because of its ease of use there is less time spent waxing and more surfing. this makes the product not only and enriching experience but shortens the time spent on the beach and more in the ocean enjoying one of the best sports around.


Monday, September 13, 2010
Gary Hutstwit: Objectified
In our everyday life we use objects that have a subconscious connection with us. We do not realize this connection because the object we are using is design is a specific way to make us use these objects without realizing. These objects where made the way they are because the designer has considered the form, shape, texture, and colour, and size to fit the particular object. The designer is creating a communication through these subconscious connections between people and objects allowing a personal interaction. This personal interaction is only noticed when there is a bad design. The design seems unpractical for its purpose and therefore discarding any interaction a person can have with the object.
Design now is more concern with the environment not just an object. When industrial design was first practiced the designers used any material without thinking of the consequences. Although now the vision of the world has changed and objects are designed to be more environmentally friendly and have a lower consider materials and processes that will have a lower environmental impact. These consideration restrict designer but in a way makes the designs better not only for the environment but how unique the object or products is.
Society always wants the new things, the newest car, newest iPod, and newest skateboard. This however can never be achieved. Once a design is processed and made it becomes out date, why? Because once that new product or object is made there will be another product or object similar to the new one being made. Thus making the newly made and finished product out dated therefore there is this ever revolving cycle of products always being design. This is all brought upon society by the corporations. Designer don’t personally fund their project (well the more famous ones do), corporations hand designers a check and ask for a new product line or to design an existing product.
As designers we need to broaden our understanding of why a product is made, what is its intentions and why we need it. This can help designers to understand whether their design is making an impact on society and whether or not they are creating change because of the usage of their product. This can be judged on whether a design is good or bad. Designers need to be wary of the consequences of a design whether it has a positive impact or negative impact on society.
Design now is more concern with the environment not just an object. When industrial design was first practiced the designers used any material without thinking of the consequences. Although now the vision of the world has changed and objects are designed to be more environmentally friendly and have a lower consider materials and processes that will have a lower environmental impact. These consideration restrict designer but in a way makes the designs better not only for the environment but how unique the object or products is.
Society always wants the new things, the newest car, newest iPod, and newest skateboard. This however can never be achieved. Once a design is processed and made it becomes out date, why? Because once that new product or object is made there will be another product or object similar to the new one being made. Thus making the newly made and finished product out dated therefore there is this ever revolving cycle of products always being design. This is all brought upon society by the corporations. Designer don’t personally fund their project (well the more famous ones do), corporations hand designers a check and ask for a new product line or to design an existing product.
As designers we need to broaden our understanding of why a product is made, what is its intentions and why we need it. This can help designers to understand whether their design is making an impact on society and whether or not they are creating change because of the usage of their product. This can be judged on whether a design is good or bad. Designers need to be wary of the consequences of a design whether it has a positive impact or negative impact on society.
Monday, August 30, 2010
Friday, August 20, 2010
Annie Leonard: The Story of Stuff
The consumer life, why is it so important for the society of our world. Once watching this video my insight to products and consumer behavior has changed drastically. We live in a society run by consumer products and planned obsolescence, this needs to change in the very near future. Knowing now what the majority of corporations are doing to our environment and how little we have left of our natural environment is shocking. Consumers need to understand and know what the production process and environmental impacts their products have on the environment especially the citizens from the USA. Industrial designers in our day and age need to be more wary of the impacts their products have on the world around them. As industrial designers we need to change the way society interacts with products making them want to cherish every item until it breaks. Not just make them want something because it’s the newest thing on the market and does something cool.
I understand why the US is an unhappy nation. They feed off consumer products. The products are more important to the people then their way of life. Having the newest iPod or computer is more important than experiencing the friendship, family and life. Also for this reason as industrial designers we need to be more wary of the experience of our designs. Making products that allow an interaction between people and environments creating an experience is more important just designing new things for the function, aesthetics and acceptance of society. We need to teach society to feel for a product. For example as a bodyboarder my bodyboard is my most prized product because of the experience that is given to me, I feel disgusted when my board is damaged in any way knowing that it will never be the same as when it was first used. The friendship with one of my best friends has been created though the years of using this product and the countless experiences we have had together is better than any other product I have used in my life. When I go bodyboarding it is more about the experience rather than the usage, the interactions I have with my mates and the ocean are more important that the function and aesthetic look of the board. Although function and aesthetics are important in design the experience is most important.
So as industrial designers we need to understand the connection between consumers, products and society when designing allowing our designs to have a positive impact on our world and society today rather than creating products that damage the environment and follow the consumer cycle.
I understand why the US is an unhappy nation. They feed off consumer products. The products are more important to the people then their way of life. Having the newest iPod or computer is more important than experiencing the friendship, family and life. Also for this reason as industrial designers we need to be more wary of the experience of our designs. Making products that allow an interaction between people and environments creating an experience is more important just designing new things for the function, aesthetics and acceptance of society. We need to teach society to feel for a product. For example as a bodyboarder my bodyboard is my most prized product because of the experience that is given to me, I feel disgusted when my board is damaged in any way knowing that it will never be the same as when it was first used. The friendship with one of my best friends has been created though the years of using this product and the countless experiences we have had together is better than any other product I have used in my life. When I go bodyboarding it is more about the experience rather than the usage, the interactions I have with my mates and the ocean are more important that the function and aesthetic look of the board. Although function and aesthetics are important in design the experience is most important.
So as industrial designers we need to understand the connection between consumers, products and society when designing allowing our designs to have a positive impact on our world and society today rather than creating products that damage the environment and follow the consumer cycle.
Don Narman: Emotional Design
Emotional design is more important in today’s world as ever before. People don’t just buy a product because its function. Consumers now look for an experience with a product how it makes them feel while using it and what emotions are portrayed. Don Norman explains the use of emotional design through certain designs of today. The Philippe Starck’s juicer that is show is a great example of this emotional design. The juicer purpose is not to be used as a juicer which is indicated by a piece of paper when you have bought the product. The juicer is used more to spark emotion because of its shape and aesthetic qualities.
Don shows us the new global cutting knife produced in Japan. He explains that it has its function but also certain other qualities that make it an emotional design. The shape of the knife gives it nice aesthetic s, the knife is balances feeling comfortable in the hand making it a pleasure to use and finally its sharp cutting well making it a pleasurable to use. Don goes on to explain that the knife can also be reflective because how it is used and from this we have a theory of emotional design and how and why we use certain products.
The use of emotional design is used also because it creates a fun atmosphere in the use while using a product or while solving a problem. Don gives us the example of Alice Isen the psychologist whose experiment gives a vivid example that with a little fun people improve their thinking towards a task. This is implied to emotional design because when a consumer is using or viewing a product it creates a positive feeling and conversation can be sparked or the activity being performed if more enjoyable.
Don goes on the break down the process of design into three stages- 1. Visceral 2. Behavioral 3. Reflective. The visceral part of design is all about the attraction to certain elements of a design such as colour and shape. Behavioral design is the feeling of in control of a product and its usability and understanding of a design. The reflective part of design is the state of consciousness that is involved with design whether a consumer feels good or bad while using a product.
Emotional design shows us why people create connections to some product and not to others because of certain elements to a design and why people choose certain products over others.
Don shows us the new global cutting knife produced in Japan. He explains that it has its function but also certain other qualities that make it an emotional design. The shape of the knife gives it nice aesthetic s, the knife is balances feeling comfortable in the hand making it a pleasure to use and finally its sharp cutting well making it a pleasurable to use. Don goes on to explain that the knife can also be reflective because how it is used and from this we have a theory of emotional design and how and why we use certain products.
The use of emotional design is used also because it creates a fun atmosphere in the use while using a product or while solving a problem. Don gives us the example of Alice Isen the psychologist whose experiment gives a vivid example that with a little fun people improve their thinking towards a task. This is implied to emotional design because when a consumer is using or viewing a product it creates a positive feeling and conversation can be sparked or the activity being performed if more enjoyable.
Don goes on the break down the process of design into three stages- 1. Visceral 2. Behavioral 3. Reflective. The visceral part of design is all about the attraction to certain elements of a design such as colour and shape. Behavioral design is the feeling of in control of a product and its usability and understanding of a design. The reflective part of design is the state of consciousness that is involved with design whether a consumer feels good or bad while using a product.
Emotional design shows us why people create connections to some product and not to others because of certain elements to a design and why people choose certain products over others.
Thursday, August 19, 2010
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