Hair dryer

Project 3: Universal Design

Project Two: Packaging

Rationale
Brief G: Redesign

Hygiene is considered a high importance in today’s society. There are many products out on the market which for full the same task in giving you good personal hygiene. Old Spice High Endurance body wash is one of these products. Old Spice High Endurance Body wash is enjoyed by many consumers throughout the world. The distinct features of its ads and products have made it a well know product in today’s market. The brand has set itself apart from competitors through these ads and has taken the product to new heights.
Target market
Redesigning a product like Old Spice deciding on a target market is essential to understand the demographic you are designing for. Old Spice would be aiming their High Endurance range at male’s age from 20 to 30 who would be well off financially, who considered themselves a strong, sporty, energetic, bold and proud and consider their personal hygiene important. Looking at other male and female body wash products as well as Old Spice products including the High Endurance range is important in creating an understanding of what is on the market at the moment and with coming up with a new design for your target market.
The Shape
The target market has a major effect on what the shape of the Old spice High Endurance Body Wash will have at the end of the redesign. Without a shape that attracts your targets market your redesign will be a failure although the product still needs to appeal to the previous uses of the product. The shape of the redesign of High Endurance Body Wash tried to represent the natural shape of the masculine figure, being broad at the top and thinner at the bottom. The broadness at the top of the main area of the bottle represents the upper torso of a male eg. shoulders and chest. This gives the bottle a top heavy shape creating a connection between the user and the bottle. The outer sections of the bottle represent the male arms. This also creates a connection for the user with the bottle by not only giving the user something to grip while using the bottle but these sections of the bottles are thinner material allowing the sides to be squeezed giving the user a sense of power and strength when using the body wash in the shower.


Colour
The colour of most of the Old Spice range is a vibrant red. This feature is what makes the product stand out from the rest on the shelves and makes it recognized by its consumers. In the redesign other colours were initially considered but this would then confuse the original users of Old Spice making it difficult for these loyal customers to distinguish their product from others creating a confusion of which body wash to purchase. The distinguishable colour red was still used on the redesign, magma was the main colour of the bottle making it still noticeable for the loyal customers and making it stand out from other products to attract potential new consumers. The arm sections on the outer parts of the bottles body are a Delft Blue on the model although this was not the preferred colour for the bottle but because of the paint supply there was no chance to have this changed. The actual colour would be a deep blue, this would be to represent water and cleanliness while still making the bottle look strong on the edges. The cap is a matt black this makes it easy to understand where the bottle is opened. The matt black also expresses the broadness of the top of the bottle further involving the interaction between the users and the bottle. The colour of the strips of the bottle (not on model see A4 page next to the model) is a teal, this was not represented on the model because the colour was not available so a picture representing it was best though to show its aesthetic quality’s on the product; this natural colour creates somewhat of an organic feel to the product implying the fresh nature and smell of the body wash. The font colours are a simple back a white with the type of body wash begin represented by teal. This contrast of colour makes the text pop and attracts the attention of consumers to the product.
Material
PLA was firstly considered to be used on the product. This was because it was a biodegradable material making it environmentally friendly but it is also expensive. The Old Spice High Endurance Body Wash could then have had a afterlife use, so once the product had been finished the bottle could have been placed in a compost bin or either in the garden to feed some plants and soil. Although after consideration and research into Old Spice it was considered that being environmentally friendly is not one of the main focuses of Old Spice, so this idea was dismissed. The next material that was considered was PET this material suited the design very well. The strong properties of material make it durable for its purpose and its non-toxic natural makes it safe to use. PET is also recyclable so if the consumer is concerned about the environment they can still recycle the product if need be.
The Cap
The cap has a special feature when opened. The cap is a normal flip top cap but once opened the consumer has a choice of the amount of body wash that comes out of the bottle. This is controlled by a vector switch similar to those on a camera. There will be three settings Suave; for the elegant sophisticated male, Manly; those males who are strong and courageous, and satisfying; for everyday satisfactory use. Suave will be the highest setting, followed by manly and then satisfying which is for everyday use. The control for this feature will be a small switch which is move forward and backward next to the distribution of the body wash. This feature gives the uses a setting for their amount of use of body wash to be used while showering. If one day they decide to use Suave for a special occasion they can easily change the setting to the preferred one and then back to either manly or satisfying.
Competitors
On the market at the moment there are some competitors to Old Spice High Endurance Body Wash. These competitors include Lynx, Nivea, Dove and Gillette. These competitors all have special feature that easily distinguishes them from the others. This is why Old Spice needs to be innovative other than just staying with the original design. This could attract new customers making to Brand grow and make considerable profits. With new innovations and designs Old Spice can be one of the leaders in men’s body wash in the world.



Logo Ideas




Development Models


Concept Models

Project One: Sheet Material

Rationale
The inspiration that drove the design was quite simple. I had two concepts ready to present although we needed a third. So I searched the house looking for a product that I could design. I walked into the lounge room and started watching television. After about 10 minutes I became thirsty so I went to the kitchen and got a drink of water. I sat back down on the lounge and saw a small table next to the lounge hold the remotes so I placed my glass of water on the same table. This is where I thought of the design for the Curve Acrylic Table.
The design progressed after the first week and the other concepts were dismissed. Models of the design were made to find form and shape of the design. Once models were complete the design seemed to progress rapidly. A trip to the company Plastix finalized the choice of clear acrylic for the table to be made out of. The first design I presented to Plastix was given a quote on and it came to $850 which was far too expensive. The people at Plastix explained why the cost was so high, the curves on this design were large and would require a lot of work and bending. So the design was rethought and tighter radiuses were included in to the design and the next design was sent to Plastix. A second quote of $330 was then given and the go ahead was given for the design to be made.
Once the final product was complete and picked up it seemed to not be exactly what I had designed. Although this annoyed me I could not change the table because it was already made. The Curve Acrylic Table although was still beautiful and affluent which I quite liked. The table is meant to be placed next to your lounge or arm chair and drinks are placed on the top and magazines and remotes can be placed in the gap below the table top. This makes the design a multi-functional product which has exquisite aesthetics and shape.

This design was not able tobe made because of expense. This is further explained in the rationale

Project two peer comments

http://lizgrayburnsblog.blogspot.com/
http://z3332715.blogspot.com/
http://monicayllu.blogspot.com/
http://z3330189.blogspot.com/
http://3332091.blogspot.com/

Project two: Upcycling

Rationale
This product was made firstly as a hammock although major implications processed it to be made into a room divider/ screen door. The product is especially made from old vhs tape film. This tape was plaited together to give the main strands and allow other lengths of tape to be weaved to combine the screen. By making this product less waste goes to land fill because of the lengths f tape used. Although the casings of the tapes are discarded they can be easily recycled into newer products. To be mass produced the room divider/ screen door would need long hours of plaiting down so either by hand or machine. If the room divider/ screen door were completed by a machine the screen would be always evenly weaved and quite quick to be made. Made by hand the screen would be a little more uneven and take much longer to make. The tape could also be used to make other similar hanging product like a hammock, and shower screen. the rolls from the inside of the vhs tapes gives a reference to the user of where this material has come from if that is not known. The vhs tape has been played many times over the years but has not been played in the sense of a product because the room divider/ screen door creates a bit of irony between the product and the user. This is because vhs tapes are normally meant to be watched not prohibit someone’s view or block sight from something. There is further irony because vhs tapes could have been films something worth watching and pleasant to view but now as a door there is no sense of watching or attraction to watch it more prevents from watching and enjoying. Vhs tapes would be widely available from any movie rental outlet; because most people are converting to dvd or bluray vhs tapes will be phased out and not used anymore.

Philippe Starck: Design for Life

Philippe Starck what a legend. This man is one of the most talented designers in the world but has humbleness when working on a new concept. This series gave a great insight into his way of approaching design and the design process. After watching my insight to the world of design has broadened. Starck describes his team of designers as a “tribe” he says “without the energy of the tribe we are nothing, I am nothing” Stark seems to embrace collaborative design by using tribe to describe his team. This is what I think is very fundamental in design and the process of design.

Creating a new product is a long and hard process; there are a lot of factors that need to be considered. This is very well expressed in the series and it teaches designers what they need to do to achieve a successful design. The series illustrated to me that how much thought actually goes into just one design and how much it changes. I have always thought that the design should feed of one original design but designers can take a large influence from different elements of the world finding inspiration from the littlest of things. This can help designers to expresses these certain elements of the world through their designs.

Design for Life also gives a vision of how designs are critiqued and judged by others in the profession. Philippe seems to be critiquing all the designs harshly although it expresses that in the real world of design all designs will be critiqued in the same manner. Many designers take this criticism very personally where as in Design for Life many of the contestants seem not to take this criticism personally it’s just their design being critiqued. This can help designer that think this criticism is personal to view this criticism as good criticism because for me it expresses certain aspects to be improved in a design not what the design has done wrong.

To work with Philippe Starck would be an honor. Not knowing much about him starting this year after reading books with him and his designs in it and after watching Design for Life he has made a real impact on me. The way he goes about his work is what intrigues me the most I think. He seems so relaxed and at home with his work, yes at times I do believe he does get stressed and angry but who doesn’t. Overall he seems to be a well thought out designer and understands where design is heading and how it can influence the world.